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Process of setting Marketing Objectives
00:06:43
Marketing Objectives
00:08:12
SWOT analysis (TOWS analysis)
00:06:39
Ansoff Matrix(Product-Market Expansion Grid)
00:05:39
Selective Attention, Selective Distortion, Selective Retention
00:08:28
PEST analysis(STEEP analysis)
00:08:34
3C · 4C Analysis
00:07:59
Marketing Environment
00:07:21
Threshold in marketing
00:10:05
Context Effect
00:07:22
Endowment Effect
00:06:05
Prospect Theory
00:11:11
Schema Theory
00:05:52
AIO analysis
00:04:22
Post-Purchase Behavior
00:07:08
Degree of Involvement
00:06:47
Alternative Evaluation Methods
00:12:54
Stimulus and Response Model
00:06:50
Consumer Decision Making Stages
00:07:02
Probability Sampling, Non Probability Sampling
00:07:13
Semantic Differential, Stapel Scales
00:03:06
Bogardus, Sociometric, Guttman Scales
00:06:52
Rating, Likert, Thurstone Scales
00:05:25
Nominal, Ordinal, Interval, Ratio Scale
00:07:32
Brainstorming, FGI, Delphi, Policy Delphi
00:05:15
Rapport, Probing, Projective method
00:04:09
Syndicated, Adhoc, Omnibus Research
00:06:22
Panel Survey, Cohort Study
00:08:27
Experimental Method
00:08:35
Types of Marketing Research
00:05:42